Digitalization
From CRM practice: CRM data can do more than just sit in tables and dashboards. When visualized on a digital map, clear patterns suddenly emerge: Where are your strongest markets? Where are untapped potentials? And which regions deserve more sales attention?

February 16, 2026

Adressmarker

Visualizing data from your CRM on a digital map opens up new perspectives for companies:

Geographic relationships become visible,

strong markets can be identified, and

a foundation for strategic decision-making is created.

In the CRM PracticeTalk, experts from CAS Software AG and YelloMaps discuss how the fair.digital SmartMaps are seamlessly integrated into CAS CRM solutions and deliver measurable success.

Register here now and feel free to take a look in advance at our app OpenRoute, which not only displays your address data but also plans a suitable route that you can transfer directly to your navigation system. As you can see, the map view offers more than meets the eye.

The PracticeTalk takes place virtually:

📅 February 27, 2026, 9:00 a.m.

📍 Online, approx. 30 minutes

🎤 Marcus Bär, Member of the Executive Board of CAS Software AG and Chairman of the CRM Working Group at Bitkom e. V.

🎤 Christian Nickel, Managing Director of YellowMap AG

Register here now and gain exclusive insights.

CRM PracticeTalk YelloMaps: Visualization on the Digital Map

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