Solutions for putting customer focus into practice with CAS genesisWorld and SmartWe.

On 5 June 2025, it’s that time of year again: the Customer Centricity Forum opens its doors – and gid GmbH will be there! The Customer Centricity Forum 2025: CAS genesisWorld, SmartWe.

In Karlsruhe, the focus is on customer-centricity in practice, intelligent CRM processes and digital solutions for SMEs. As a long-standing Gold Partner, we’ll be presenting our tried-and-tested concepts and integrations centred around the CAS genesisWorld and SmartWe CRM systems.

Future-oriented CRM – experience it live

Whether it’s data sovereignty, managed marketing automation or storytelling in customer communication: at the gid stand, visitors can experience first-hand how modern, bespoke developments for the CRM system help businesses deepen customer relationships whilst optimising internal processes to the full. As well as showcasing best practices, we’ll demonstrate how CAS genesisWorld and SmartWe can be seamlessly integrated into existing IT landscapes – including connections to document management systems, marketing automation and ERP solutions.

CRM consultancy with a vision

Visitors to the forum will have the opportunity to speak to us in person. We’ll be bringing plenty of inspiration for a digital CRM strategy, our popular apps such as OpenRoute and KanBan-Board, as well as our latest widgets that make storytelling a breeze: our image carousel and our image gallery. These aren’t just impressive from a technological standpoint; they really bring daily work to life. In keeping with the event’s motto: customer centricity begins with genuine closeness to the customer.

Book a CRM appointment now

Would you like to find out more about CAS Software’s CRM solutions and the services offered by gid? Come and visit us at the Customer Centricity Forum 2025 CAS genesisWorld SmartWe on 5 June in Karlsruhe – or book your personal consultation now. We look forward to discussing these topics with you!

A glimpse of our programme:

Storytelling directly within the CRM using our widgets,

Say goodbye to the logbook with OpenRoute,

Data sovereignty with microservices.

In Karlsruhe, we’ll be showcasing the 360° possibilities for saving time whilst still having fun.