There are numerous questions and points to bear in mind when it comes to email marketing. You can do more than just send out newsletters; you can actively engage with your customers. This is achieved through personalised mailings, which you can send out not only individually but also tailored to each recipient.

We’ve summarised five key aspects of email marketing for you.

We’re constantly hearing various questions about email marketing. That’s why we’ve compiled the most important points here and addressed these five questions for you:

Building a valuable email list is the key to success. Fortunately, there are many tried-and-tested tactics you can use to grow your email list.

Firstly, you should ensure that your website has an opt-in form that is easy to find and clearly explains the benefits of signing up. You can also offer incentives such as exclusive offers or free downloads to appeal to your target audience and encourage them to subscribe to your emails. In marketing, these are referred to as ‘lead magnets’, designed to attract potential customers. The term ‘gated content’ is also used to describe content that is hidden behind a gate; the key to accessing it is an email address.

Social media channels are another great way to grow your email list. Use your profiles and those of your team to draw your target audience’s attention to your email list and encourage them to sign up. One effective method is to ask your followers to share your sign-up form.

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Another strategy you can use to grow your email list is to write guest posts on other websites or ‘appear’ on podcasts, and include a call-to-action (CTA) to your opt-in page in your author bio. This way, you can potentially reach thousands of new subscribers.

Use these tactics to grow your email list, but bear in mind that it is an ongoing process that requires time and effort. However, with a dedicated community of subscribers, you can build a strong relationship and successfully achieve your marketing goals.

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If you’re wondering how often you should send emails to your subscribers, this is an important step in ensuring that you don’t overwhelm or annoy your target audience. There’s no one-size-fits-all answer to this question, as it depends on various factors, such as the nature of your business and your subscribers’ expectations. However, a good rule of thumb is to send your emails regularly, but not too often – for example, once a week or every two weeks. Test different frequencies and pay attention to how your subscribers react to find the optimal sending schedule.

An engaging design for your emails is crucial to achieving higher open and click-through rates. Start by creating a clear and compelling subject line to pique your subscribers’ interest. Most tools already have this kind of A/B testing built in. For example, you could send the first 50 emails with subject line A and the next 50 with subject line B, then use the more successful subject line for the rest of the campaign. This saves you from having to do it manually. Use keywords such as ‘free’ or ‘for a limited time only’ where appropriate.

Next, use a personal and engaging opening to captivate your target audience and encourage them to read on. Keep the text short and to the point, and use appealing images and graphics to reinforce your message.

Also use a clear call-to-action (CTA) to encourage your subscribers to click on your links. Test different layouts and content to find out what works best for your target audience.

It’s not just the content itself that needs to be relevant. It’s also important to reach the right target audience at the right time. Think about it: are there specific times of year that are relevant to certain target audiences? Seasons, or birthdays, for example. Or does the geographical and climatic location make a difference when it comes to tips and tricks, offers or information? The better the content is tailored, the more reliable your open rates will be. You often already have this data – for example, in your CRM. Make use of it.

Measuring and analysing your email campaigns is crucial for determining and optimising the effectiveness of your email marketing strategy. It is best to use your CRM, which you can connect to your email tool via an interface.

There, you can not only track and analyse data from your email campaigns – such as open, click-through and conversion rates – but also correlate this with data from other channels. Pay close attention to key metrics such as unsubscribe rates and spam complaints to ensure you are not annoying or upsetting your subscribers. Test different content and layouts to see which work best, and adjust your strategy accordingly.

Continuously monitoring and adapting your email marketing campaigns can help you achieve greater success and ensure long-term success.

To ensure your emails don’t end up in the spam folder and achieve high deliverability, there are a few best practices in email marketing that you should follow. Use a reputable email marketing service that allows you to implement SPF and DKIM to ensure your emails are authentic and trustworthy.

Also, avoid overly promotional language and refrain from writing in all capital letters or using excessive exclamation marks. Make sure you regularly clean up your subscriber list to ensure you’re only communicating with engaged recipients.
If you’re experiencing issues with the deliverability of your email campaigns, please feel free to contact us here.

Does this sound familiar from your own shopping experiences? Would you have appreciated better information via email? You’ve gathered the key information yourself and finally bought the new furniture, for example. The money has been transferred, and for the time being, you hear: nothing.

This goes on for a few weeks until, out of the blue, the delivery company gets in touch to tell you that your furniture will be delivered tomorrow between 8 am and 5 pm – but, of course, only as far as the kerb outside your house.

Do it better – with email marketing. Keep your customers informed:
Share your expertise, the order status, when the goods have arrived, and the processing stage.

Build anticipation among your customers.

And once the delivery or completion has taken place, confirm that they made the right choice and provide tips and tricks on how to look after their purchase.

Or offer related products and services in your email marketing.

And don’t forget to gather feedback and opinions. This will help you to continuously improve and make the most of referral marketing.

Be honest: you read reviews before deciding on a purchase, don’t you?

For this type of email marketing, you can use the mail merges directly from genesisWorld or take a fully professional approach using a dedicated tool.

One advantage is tracking: you can see who engages with your emails and which content is interesting, and you can control and optimize the content. It is even possible to automatically publish content across different social media channels.

Schedule an appointment now for a consultation on email marketing, here.